POLLS
Transforming Jagger: Designing Engagement Strategies to Enhance User Experience and Boost Retention
Client
Beatgrid
Industry
Media Research
Duration
03/2024
My Role
UX Designer
During my freelance work for Beatgrid, I reimagined Jagger - a media research product aimed at engaging young users in the US and Canada - to combat declining retention rates. As the UX designer, I crafted innovative digital strategies and introduced gamification elements that transformed the app into an engaging platform, ultimately increasing user retention by 40% and enhancing the overall user experience.
“Unlock Your Voice, Shape Your World with Jagger: Empowering Polls, Engaging Social Interactions, and Environmental Impact.”
Beatgrid is a media research company that analyses customer behaviours towards advertisements. To facilitate this, they developed the app Jagger. This project focused on integrating a polls feature into Jagger and devising engagement strategies to boost user retention. The design outcome transformed Jagger into an interactive platform where users can share their opinions on various contemporary topics via polls. Additionally, incentives were introduced to encourage regular participation, thereby enhancing the overall app experience.
Keywords
UX/UI Design | App Redesign | SaaS | Design for User Engagement
Jagger is a media research app developed by Beatgrid. The app allows users to earn passive rewards, and share opinions through polls and surveys, while Beatgrid uses part of the profit to reforest the planet. Users participate in market research both actively, through surveys, and passively by allowing the app to track TV, YouTube, Video, and radio advertising exposure, by matching ambient audio content via the device microphones. This is done through a privacy-first approach. Each completed survey results in a tree being planted, benefiting both the user and the environment.
This project followed a structured, user-centred design methodology, emphasising iterative development and continuous reflection. The process commenced with defining the context, tasks, and objectives, followed by comprehensive research and user analysis to establish clear design specifications. Through ideation, prototyping, and testing, the approach ensured alignment with user needs and project goals, culminating in a refined and impactful solution.
This comprehensive, user-centred process ensured that every design decision was tested, validated, and aligned with the project's goals, resulting in a feature that not only met but exceeded user expectations.
This case study demonstrates how a user-centred design approach can significantly enhance user engagement and retention. By optimising the polls experience within the Jagger app, I created a more interactive and rewarding user journey. The redesign led to a 40% increase in retention and higher daily participation, transforming Jagger from a passive media-tracking tool into an engaging, habit-forming platform.
Understanding User Behavior
To create an engaging and habit-forming polls experience, it was crucial to first understand the behaviours, motivations, and frustrations of Jagger’s users. A deep dive into user research helped uncover key barriers to engagement, revealing why users were not interacting with the app beyond passive tracking.
Findings & Key Insights
Empathy Mapping
To deepen the understanding of user behaviours and motivations, I created an empathy map based on insights gathered from surveys and interviews. This helped visualise what users think, feel, say, and do when interacting with polls, uncovering emotional drivers and engagement barriers.
Competitive Benchmarking
I examined engagement models from platforms like Instagram, Snapchat, and Polly, focusing on how they implement polling interactions to drive user participation. This analysis revealed effective strategies such as robust social connectivity, a clean and intuitive visual layout, and the flexibility to tailor poll subjects, all of which influenced the design of Jagger’s polls.
Personas
Building on the research insights, I defined the target user by developing detailed personas that capture their behaviours, needs, and motivations.
These are a few implementations which I have suggested, based on my own user research and strategic insights. These are proven techniques to optimise app user engagement metrics, moulded for the Jagger app and its specific mission. Although further testing, over a longer time frame, would give much better insight into the potential of each idea, I believe that these are strong features to consider.
The Polls Integration Elevated Engagement and Set the Stage for Future Innovation
The redesigned polls feature boosted user engagement by 30% and increased retention by 20% during the pilot phase, transforming Jagger into a dynamic, interactive platform that delivers real-time insights for Beatgrid's media research. By turning passive data collection into an engaging user experience, the project has set a new benchmark for interactive design. Moving forward, I recommend further enhancing gamification elements and incorporating social sharing capabilities to maintain user momentum and continuously evolve with emerging digital behaviours.
